Speed, Compliance, and the Human Element: An Exclusive Interview with Fernando Aranda of Zoomex

The cryptocurrency change is commonly seen as a crowded, velocity race the place solely the most adaptable survive. Since its inception in 2021, Zoomex has managed to carve out a definite house by mixing high efficiency know-how with a surprisingly grounded, person first philosophy.

Leading the cost in a single of the world’s most refined markets is Fernando Aranda, Marketing Director for Zoomex. With a deep understanding of the European regulatory shift and a ardour for group progress, Fernando is steering the platform by the complexities of MiCA and the evolving wants of trendy merchants.

We sat down with Fernando to debate all the things from their strategic partnership with the Haas F1 Team to why the future of finance lies in the hybrid bridge between CEX and DEX.

BeInCrypto: Zoomex was based in 2021 with a core mission to be person centric. In a crowded change market, how does Zoomex virtually translate this philosophy into the day by day buying and selling expertise?

Fernando Aranda: In 2021, we created Zoomex with the purpose of bringing buying and selling nearer to customers, inserting them at the heart of the product and fostering a robust sense of belonging and group. Over the years, we’ve got carried out totally different methods aligned with this philosophy, and we consider we at the moment are starting to see tangible outcomes.

We are a model in fixed evolution. Every week, we obtain suggestions and enchancment ideas by our varied channels, and every one is fastidiously reviewed and addressed. This dedication to lively listening, exhibiting real curiosity and making use of person suggestions to the product, reinforces the relationship with our group and demonstrates that their contributions actually matter.

Zoomex can also be dedicated to the rules of equity, integrity, and transparency. This equity is mirrored in clear and constant buying and selling guidelines, verifiable commerce execution, and asset visibility. We present secure, frictionless revenue entry for customers, KOLs, and high-volume merchants, and provide optionally available KYC to respect customers with high privateness necessities. In this manner, we naturally drive word-of-mouth progress. There is not any higher advertising than real suggestions.

BeInCrypto: Zoomex is an official partner of the Haas F1 Team. What is the strategic connection between the world of Formula 1 and crypto buying and selling?

Fernando Aranda: I believe we’re all conscious of the magnitude of this sport. Formula 1, like different main world sports activities, is a robust automobile for publicity and a really efficient software for model positioning. We’ve been working with Oliver Bearman for a few years as a result of from the very starting we noticed an innate expertise in him. His growth and progress allowed us to take this step and finally opened the door to this chance with the Haas F1 Team. Our purpose now’s to proceed showcasing ourselves to the world, reinforcing key values comparable to reliability and safety, supported by a model as well-known and revered globally as the Haas F1 Team.

BeInCrypto: With the trade shifting in the direction of tighter regulation, Zoomex has secured MSB licenses in Canada and the U.S. How necessary is that this for constructing long-term belief with European buyers?

Fernando Aranda: With regulation tightening globally, compliance is now not a checkbox—it’s a belief sign. In phrases of safety and compliance, Zoomex holds regulatory licenses together with Canada MSB, U.S. MSB, U.S. NFA, and Australia AUSTRAC, and has efficiently handed safety audits performed by Hacken.

Europe, particularly underneath MiCA, is shifting towards a framework the place transparency, custody requirements, AML controls, and operational resilience are non-negotiable. When European customers see that an change is already working compliantly in North America, it sends a transparent message: it is a platform constructed for the long run, not regulatory arbitrage.

From a product and innovation perspective, robust compliance really unlocks progress. It permits us to design merchandise with institutional-grade threat controls and construct integrations with regulated companions. For European buyers particularly, belief is constructed over time by consistency. A stable compliance framework ensures that innovation at Zoomex occurs inside clear guardrails, defending customers and making a basis the place new merchandise can scale sustainably.

BeInCrypto: How do you steadiness the want for simplicity for rookies with the demand for professional-grade efficiency for veteran merchants?

Fernando Aranda: That steadiness is one of the hardest and most necessary issues to get proper. At Zoomex, we strategy it by progressive complexity. Beginners ought to really feel comfy from day one, whereas skilled merchants ought to by no means really feel constrained as they develop.

For new customers, the focus is on a clear interface and clear onboarding. As customers develop into extra skilled, the platform naturally opens up superior order varieties, execution controls, and API connections. Under the hood, everyone seems to be utilizing the identical core infrastructure. We don’t run a “lite” engine for rookies and a separate one for professionals—we construct one high-performance system and expose totally different layers of it based mostly on person wants. This method, simplicity is a selection, not a limitation.

BeInCrypto: Copy buying and selling has develop into a significant entry level for a lot of. What makes Zoomex’s strategy distinctive, particularly for these intimidated by technical evaluation?

Fernando Aranda: Copy buying and selling is commonly the first step for customers who need publicity to the market with out being overwhelmed by charts. At Zoomex, it isn’t nearly mirroring trades; it’s about schooling and threat management. What makes our strategy totally different is our curated technique suppliers, we give attention to consistency and historic efficiency over hype.

We present clear efficiency metrics like win charge and drawdown so customers don’t want deep technical evaluation to make knowledgeable selections. For customers who really feel intimidated, copy buying and selling turns into a studying layer. They take part whereas observing how skilled merchants handle threat. Over time, many transition to impartial buying and selling. It’s a structured on-ramp into extra assured participation.

BeInCrypto: You additionally provide a “Boost Your Trading Capital” function. Can you clarify how this works?

Fernando Aranda: This is designed to unravel capital effectivity. In many circumstances, expert merchants have robust methods however are constrained by the dimension of their accessible capital. With this function, Zoomex permits eligible customers to entry extra buying and selling capital underneath managed threat parameters. It is constructed with clear guidelines round drawdowns and revenue sharing, making certain each the platform and the dealer are protected. It empowers disciplined merchants to commerce nearer to their true potential.

BeInCrypto: As the Marketing Director for the EU, what particular developments are you seeing amongst European crypto adopters proper now?

Fernando Aranda: Europe is maturing as a market with a robust institutional focus. Crypto possession is trending upward primarily as an funding automobile slightly than for on a regular basis funds—the majority of holders deal with digital belongings as medium- to long-term investments.

Regulatory readability is shaping habits. The implementation of MiCA has been a catalyst for confidence amongst European buyers, making the market really feel safer and extra standardized. Adoption progress is broad however diversified; possession has greater than doubled in markets like Greece and Lithuania, suggesting a deepening person base throughout the area. Unlike markets in Asia or Africa the place crypto is commonly used for remittances, European uptake nonetheless leans on regulated merchandise and institutional flows.

BeInCrypto: Where does Zoomex match into the debate between Decentralized vs. Centralized exchanges over the subsequent 3-5 years?

Fernando Aranda: We see this not as an both/or selection, however as a spectrum. Centralized exchanges (CEXs) proceed to serve merchants who need liquidity depth and efficiency. However, the trade is evolving towards better person management. That’s why Zoomex has developed built-in decentralized capabilities. Our platform now helps a DEX part that permits customers to attach wallets and commerce immediately with out KYC.

Instead of holding these worlds separate, Zoomex’s technique is hybrid by design: giving customers the flexibility to decide on between centralized and decentralized experiences inside a single ecosystem. This hybrid mannequin permits us to serve each conventional merchants and Web3-native customers searching for privateness.

BeInCrypto: Finally, what’s the subsequent large milestone for Zoomex?

Fernando Aranda: One of the most necessary milestones is our enlargement into Real-World Assets (RWA). We see RWA as a key bridge between blockchain know-how and public life. Tokenizing belongings comparable to treasuries, commodities, or actual property permits blockchain to maneuver past hypothesis and into actual financial utility.

However, for us, RWA isn’t nearly itemizing tokenized belongings,it’s about making that worth accessible and spendable in the actual world. This is the place the Zoomex Card, launched in partnership with the Swiss-licensed monetary establishment UR, turns into a game-changer.

BeInCrypto: Can you elaborate on how the Zoomex Card matches into this imaginative and prescient of real-world utility?

Fernando Aranda: The Zoomex Card is the coronary heart of our hybrid ecosystem. It’s a worldwide, multi-currency monetary software that permits customers to bridge the hole between their digital portfolio and their day by day bills. It’s not only a card; it’s a gateway to monetary freedom.

The Zoomex Card is central to our RWA imaginative and prescient, starting with Swiss-grade safety the place belongings are held by UR to make sure institutional-grade safety and compliance for each transaction. It facilitates a seamless bridge between digital and conventional finance, permitting customers to transform USDC into main fiat currencies like USD, EUR, and CHF for easy world spending. Because the card is totally digital and suitable with Apple, Google, and Samsung Pay, crypto positive aspects develop into immediately usable for something from day by day espresso to worldwide subscriptions. 

To additional empower our group, we’ve built-in distinctive incentives like 1% month-to-month cashback and a Free Pro Upgrade that removes withdrawal and SEPA charges. By providing free issuance with no annual or inactivity prices, we’ve eliminated the conventional obstacles to entry, making the shift towards a crypto-integrated way of life each safe and rewarding.

Our purpose is to make sure that blockchain actually “illuminates public life.” By connecting decentralized know-how with the Zoomex Card, we’re making certain that the worth generated on our platform, whether or not by buying and selling or RWA is at all times at the person’s fingertips for real-world use.

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