The Sandbox CEO Robby Yung Unveils Vision with New AI, Web3, and Mobile Initiatives

Singapore, Singapore, September thirtieth, 2025, Chainwire

SINGAPORE, Sept. 30, 2025 – The Sandbox, a number one gaming and immersive expertise platform and a subsidiary of Animoca Brands, as we speak shared its future imaginative and prescient for the corporate. In a message authored by CEO Robby Yung, the corporate outlined how it’s positioning itself on the intersection of AI, Web3, and cellular to increase its platform and empower creators globally.

“Since the discharge of our authentic cellular sport in 2012, The Sandbox has targeted on creators,” mentioned Robby Yung, CEO of The Sandbox. “In 2020, The Sandbox advanced from a conventional 2D, singleplayer sport into an immersive, 3D multiplayer platform powered by rising blockchain applied sciences that enabled true digital possession and monetization for our creators.”

Over the previous 5 years, The Sandbox has grown to incorporate over 400 main model companions, greater than 400,000 creators, and over 8 million customers. Its $SAND token has persistently ranked among the many prime 5 gaming tokens, solidifying The Sandbox as one of the vital outstanding Web3 initiatives.

“While the broader business has confronted headwinds, we have now saved constructing with our most up-to-date seasons reaching all-time highs in each participant quantity and engagement,” Yung mentioned. “But it’s nonetheless not sufficient and we all know there’s extra work to be accomplished. We consider that we’re as soon as once more initially of a brand new technological wave marked by the convergence of Web3 and AI that can change the creator established order, and we’re decided to place The Sandbox at its forefront.”

New AI Initiatives

The Sandbox is investing closely in AI throughout two dimensions: operational effectivity and user-facing creation.

On the operations facet, the corporate is utilizing each present AI instruments and growing its personal to drive effectivity in features starting from agentic coding to cheat detection and buyer assist.

On the creation facet, The Sandbox sees AI as a transformative power.

“Immersive content material creation at scale, whether or not video games or different types of experiences, has continued to be constrained by time, skillset, and price,” Yung famous. “We have made important progress in addressing this by way of our no-code creation instruments (VoxEdit, Game Maker), however AI will revolutionize this area and we plan to guide the cost.”

The firm has begun coaching customized AI fashions for asset technology and is actively engaged on user-facing generative AI instruments, leveraging its in depth library of 1.7 million property, tons of of sport templates, and its world group of over 400,000 creators.

Additionally, The Sandbox introduced a partnership with Rosebud AI, the fast-growing vibe-coded video games platform. This partnership will enable creators to be whitelisted to vibe code video games utilizing customized templates and property from The Sandbox. More particulars will probably be shared quickly.

New Web3 Initiatives

The Sandbox can also be increasing its Web3 infrastructure to assist creators succeed past content material creation.

“While we have now seen the creation of hundreds of wonderful video games and immersive experiences on our platform, the most important problem for creators fairly often happens post-creation within the type of distribution, engagement, and monetization. This drawback exists not solely in The Sandbox but additionally in lots of different content material creation ecosystems, together with fashionable conventional platforms. We consider Web3 infrastructure is uniquely suited to deal with these challenges. With blockchain being a core a part of our DNA at The Sandbox, we really feel this offers us a major benefit, and we’re actively investing within the improvement of latest Web3 infrastructure that can assist creators past content material creation itself,” Yung mentioned.

The first main funding is SANDchain, developed by The SANDChain Foundation with assist from The Sandbox. This devoted cross-platform layer allows creators to bridge engagement into possession and rewards. SANDchain was formally unveiled as we speak at TOKEN2049 in Singapore, with its Testnet set to launch on October 14.

The second initiative facilities on monetization. By supplementing SANDchain’s engagement layer with an financial layer based mostly on Internet Capital Markets (ICMs), The Sandbox goals to supply creators with versatile, dynamic monetization choices. “Where the monetization frameworks of conventional creator platforms are usually inflexible and very limiting, we see a chance for token bonding curve mechanics to supply one thing rather more dynamic as a way to maximize creators’ alternatives to monetize their present work,” Yung defined.

This first-of-its-kind platform is underneath lively improvement and is predicted to launch by the tip of the yr, with an early entry waitlist to comply with within the coming weeks.

Mobile

Mobile has all the time been central to The Sandbox’s DNA.

“Thirteen years in the past, The Sandbox was born on cellular. Launching on cellular has all the time been on the roadmap, due to its unparalleled accessibility and attain,” Yung mentioned.

The Sandbox is actively growing a number of cellular ideas. The first is at present being playtested internally, with a bigger closed playtest for group members deliberate subsequent. “We absolutely anticipate cellular to be an enormous a part of our future and are excited to proceed progressing our present concepts with the tip objective of bringing a number of of them to market,” Yung added.

$SAND

The $SAND token continues to function the transactional spine of The Sandbox ecosystem. Each of the brand new initiatives introduced additional builds upon the monetary rails of $SAND, accruing extra utility and worth as The Sandbox ecosystem expands. “$SAND holders are the nodes of our community, and we additionally plan to supply extra direct modern initiatives and packages targeted on producing advantages for our holders,” Yung mentioned.

The Road Ahead

Looking ahead, The Sandbox is evident about its focus: leveraging AI to rework content material creation, constructing Web3 infrastructure to assist creators. The firm just lately restructured itself to make sure groups are aligned with these priorities and to benefit from AI-driven operational assist.

“As we progress, we stay absolutely dedicated to constructing and bettering The Sandbox,” Yung mentioned. “We may also be centering our LiveOps technique across the success of our seasons format, rising the frequency and consistency of main platform occasions to supply our creator and participant base with extra alternatives for engagement. The Sandbox’s digital property, together with LANDs, all NFT collections, and numerous ecosystem property stay unchanged. Alpha Season 6 is now stay in The Sandbox alongside with new manufacturers, experiences, gameplay, options, and extra. We hope to see you there.”

From its origins as a 2D cellular sport to turning into a 3D multiplayer immersive platform, The Sandbox is getting ready for the subsequent chapter.

“We stay targeted on constructing the perfect instruments for creators to create and the perfect ecosystem to assist them,” Yung concluded. “The Sandbox 3.0. We are deeply appreciative of the numerous who’ve been on this journey with us and hope you’ll be part of for the one forward.”

Additional info on The Sandbox 3.0 Vision is out there at The Sandbox blog.

The Sandbox is out there at no cost on Windows and Mac computer systems by way of sandbox.sport.

Follow or be part of within the dialog by way of The Sandbox Discord, X, and Instagram.

About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is an immersive platform by which customers play, create, and monetize distinctive experiences alongside their favourite manufacturers, IPs, and celebrities throughout gaming, leisure, music, artwork, and extra. The Sandbox leverages web3 applied sciences to completely allow end-user creation and creator economies, disrupting present platforms by offering each gamers and creators with true possession of their property, creations, and rewards as non-fungible tokens (NFTs). Over 400 companions have joined The Sandbox, together with Warner Music Group, Gucci, Ubisoft, Paris Hilton, Jurassic World, The Walking Dead, Snoop Dogg, Attack on Titan, Lacoste, Steve Aoki, The Smurfs, and many extra. The Sandbox has been named a TIME100 Most Influential Company by TIME Magazine.

For extra info, please go to www.sandbox.game and comply with common updates on X, Medium, and Discord.