Tokyo Fashion Brand Expands Into Bitcoin and AI
On Wednesday, Japanese informal attire retailer Mac House introduced that shareholders accredited a reputation change to Gyet Co., Ltd., signaling a strategic shift into crypto and digital property.
The transfer highlights a broader company plan centered on cryptocurrency, blockchain, and synthetic intelligence. It displays the corporate’s ambition to launch a world Bitcoin treasury program, drawing consideration from each home and worldwide observers.
“Yet” and Its Global Significance
Gyet’s amended company constitution introduces wide-ranging digital initiatives, including cryptocurrency acquisition, buying and selling, administration, and cost companies. The new targets additionally cowl crypto mining, staking, lending, and yield farming, in addition to blockchain system growth, NFT-related tasks, and analysis in generative AI and data center operations. These adjustments point out a transparent intent to diversify past attire and place the corporate inside world know-how and finance sectors.
The rebranding displays Gyet’s purpose to function with a broader worldwide outlook. Its new identify conveys three ideas: “Growth Yet,” “Global Yet,” and “Generation Yet,” signaling a need to create technology-driven worth for future generations whereas increasing past Japan’s home market.
Bitcoin Purchasing and Mining
Gyet declared its digital asset ambitions in June 2025 and in July signed a primary cooperation settlement with mining agency Zerofield. The firm has since begun a $11.6 million Bitcoin acquisition program and is testing mining operations in US states reminiscent of Texas and Georgia, the place electrical energy prices are comparatively low. Its purpose of holding greater than 1,000 BTC is modest globally, however the mannequin—funding purchases and mining with retail money move—stays uncommon for an attire enterprise.
Within Japan, Gyet follows firms reminiscent of Hotta Marusho and Kitabo, which have additionally diversified into cryptocurrency actions distinct from their authentic operations. This transfer could speed up company Bitcoin holdings as a monetary technique, entice curiosity in abroad mining ventures by Japanese companies, and cut back perceived obstacles for non-tech firms exploring Web3 or AI tasks.
Hybrid DAT Model: Traditional Commerce Meets Digital Asset Management
Gyet plans to develop its Bitcoin reserves by way of each direct purchases and mining whereas pursuing AI-based companies and potential acquisitions to broaden its enterprise portfolio. The firm intends to mix its nationwide retail presence with rising digital applied sciences to create a hybrid mannequin of conventional commerce and cryptocurrency administration.
To help enlargement, Gyet elevated its approved share rely from 31 million to 90 million, giving it better flexibility for future financing and capital planning.
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