UK’s Largest Bitcoin Treasury Smarter Web Eyes ‘Struggling’ Competitor Acquisitions for Discount Prices
Smarter Web Company is exploring acquisitions of distressed opponents to accumulate their Bitcoin holdings at low cost costs.
According to a Financial Times report, the UK’s largest company Bitcoin holder with over £200 million in crypto reserves made the revelation regardless of its shares plummeting 73% from their mid-June peak.
Founder Andrew Webley advised the publication that “there’s one which’s very engaging, there’s one which I’ve acquired my sights on in the intervening time,“ although he declined to call the acquisition goal.
The Bristol-based agency would “actually contemplate” snapping up different corporations for their Bitcoin at a reduction, Webley defined, as some crypto treasury corporations now commerce under the worth of their Bitcoin holdings.
Strategic Accumulation Amid Market Turbulence
Smarter Web has undergone a dramatic transformation from its origins as an internet site design enterprise, pivoting closely towards Bitcoin accumulation all through 2025 underneath what the corporate calls “The 10 Year Plan.”
The agency at present holds 2,470 Bitcoin price roughly £200 million, having crossed the 2,000 BTC milestone in July after buying 225 extra cash for £19.9 million.
This aggressive technique has generated what the corporate describes as a 49,198% year-to-date Bitcoin yield, positioning Smarter Web among the many high 25 world company Bitcoin holders regardless of sustaining simply £500,000 in remaining treasury money.
The firm’s accumulation efforts have been financed by way of modern debt constructions, together with the UK’s first Bitcoin-denominated convertible bond price $21 million issued to Paris-based TOBAM in August.
Unlike conventional convertible bonds, this construction denominates the principal reimbursement quantity in Bitcoin whereas retaining the conversion share worth fastened at £2.05, representing a 5% premium to the inventory’s closing worth on the time.
Webley acknowledged the dramatic valuation swings, telling the publication that “we in all probability acquired overvalued and now we’re nearly actually undervalued,” whereas expressing concern for shareholders who’ve skilled the volatility.
Despite the share worth correction, the corporate briefly achieved a £1 billion market capitalization over the summer season and has gained roughly 150% year-to-date, outperforming all however one firm within the FTSE 350.
The agency appointed Albert Soleiman, former CFO of buying and selling group CMC Markets, as chief monetary officer final week because it pursues institutional investor curiosity and FTSE 100 ambitions.
UK Treasury Company Wave Meets Market Skepticism
Smarter Web’s acquisition technique emerges inside a broader wave of UK-listed corporations adopting Bitcoin treasury fashions, with at least nine firms saying comparable technique in latest months.
These corporations have adopted the playbook pioneered by Saylor’s MicroStrategy, which has accrued over 638,460 BTC and achieved a market capitalization exceeding $90 billion since first buying the cryptocurrency in 2020.
The UK motion contains corporations starting from AI providers supplier Tao Alpha, which disclosed plans to boost £100 million for Bitcoin purchases, to pure assets firm Panther Metals, whose shares surged 81% after shopping for a single Bitcoin.
However, market analysts have raised concerns concerning the sustainability and strategic readability of the crypto treasury pattern as tons of of corporations worldwide race to build up digital belongings.
Eric Benoist, tech and knowledge analysis specialist at Natixis CIB, warned that “the story is beginning to change into much less engaging to mainstream buyers,” noting that “there’s nonetheless no clear finish recreation to this technique.”
The broader company Bitcoin treasury motion has seen over 325 entities accumulate 3.71 million Bitcoin collectively, as per BitcoinTreasuries data, although some trade observers query whether or not the market has reached saturation.
Galaxy Digital’s Michael Novogratz had beforehand steered that the market might have reached “peak treasury firm issuance,” whereas VanEck’s Matthew Sigel warned that corporations issuing shares close to their Bitcoin internet asset worth threat creating “erosion” reasonably than capital formation.
If executed effectively, Smarter Web’s acquisition technique might carry a brand new paradigm within the house, doubtlessly permitting profitable treasury corporations to consolidate Bitcoin holdings from struggling opponents at favorable valuations.
The strategy mirrors historic debt-financed asset acquisition methods, the place savvy buyers have borrowed in depreciating currencies to buy scarce belongings throughout market downturns.
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