Web3 Monetization, AI, and Maye Musk Take Over the Crypto Content Creator Campus 2025
The third version of the Crypto Content Creator Campus (CCCC) came about in the metropolis of Lisbon. An event centered on monetization in the new Web3 period, creating extra income alternatives and new methods to attach with and construct communities in the rising sector.
From November 14 to 17, the Bitcoinist crew covered the occasions from the floor, talking with influencers, key figures, and executives in the Web3 house.
ByBit CEO Declares a New Era for ‘FinFluencers’
The occasion kicked off with Ben Zhou, CEO and Co-Founder at ByBit. During his intervention, Zhou talked about the evolution of monetization, online marketing, and the modifications which are forcing an evolution in the sector.
From AI to laws, Zhou declared {that a} new “Age of Compliance and Finfluencers” will emerge over the subsequent 5 years. To Bybit’s CEO, this new period brings “unprecedented alternatives,” with a wider attain past crypto-native customers, convergence of TradFi and Web3, and the evolution of exchanges into one-stop wealth platforms.
He famous that creators might want to determine whether or not to advertise compliant or non‐compliant platforms as world licensing regimes proceed to take form, figuring out that regulation will finally catch up.
“People belief folks quicker than manufacturers,” Zhou acknowledged. “But as crypto turns into a regulated world monetary system, the creators who construct for the long run – not the quick shortcut – shall be the ones who form its future.”
Maye Musk at the Crypto Content Creator Campus: Building A Community In The Web3 Era
On the occasion’s last day, Maye Musk, with many years of expertise in trend, vitamin, and media, mentioned the foundations of an enduring private model that may be monetized, specializing in authenticity and staying “true to your self.”
Musk was joined by Musa Tariq, former advertising and marketing govt at Airbnb, Apple, and Nike, and Philippe Ben Mohamed, Head of Digital Innovation at Tomorrowland. During the panel, they explored sustainability and how creators can ethically monetize their communities in an more and more aggressive Web3 house.
“Content creators ought to think about themselves entrepreneurs with the alternative of a number of streams of earnings,” Tariq mentioned. The govt highlighted the significance of identity, noting that it’s pivotal to know what your model stands for and the way it’s differentiated. “Brands that stand the take a look at of time, are ones that know who they’re and are protecting and selective over what they do,” Tariq concluded.
Leveraging AI to Optimize Content: a Conversation with Sergei Loiter
We had the alternative to speak with Sergei Loiter, CEO of Search, AI, and AdTech at Yango, about the impact of AI in digital advertising and marketing, content material creation, and monetization in the Web3 period. This is what he advised us.
Q: From your perspective, how has Web3 reshaped digital advertising and marketing to this point? Are we seeing actual innovation on this house?
Sergei Loiter: AI has been a part of digital advertising and marketing for a very long time, however generative AI — the AI everybody talks about as we speak — has fully reshaped content material manufacturing and the manner creators work. With these instruments, you’ll be able to create content material quicker, cheaper, and experiment extra freely. They unlock artistic prospects that merely weren’t obtainable earlier than. AI instruments are remodeling the trade, particularly content material creation and manufacturing.
Q: Let’s speak monetization. How do you examine the present panorama between Web2 and Web3? And do you see AI as extra of a disruptor or an enabler for creators?
Sergei Loiter: I don’t suppose there’s an enormous distinction between Web2 and Web3 in the case of creators and monetization fashions — the important distinction lies in the sort of content material being created. AI, on the different hand, is an enormous enabler. Those who discover ways to use these instruments successfully will keep forward of the recreation.
Q: Lastly, what recommendation would you give a brand new creator who desires to start out monetizing and rising their viewers? What instruments would you suggest?
Sergei Loiter: First, consider your content material as a product. Start together with your viewers — who’re they, what do they need, and the place do they devour content material? Once you perceive that, deal with totally different platforms as your distribution channels. Don’t keep on with only one — diversify and tailor your content material for every.
Monetization shouldn’t be the purpose; it ought to be the end result. If you concentrate on creating worth and high-quality content material, followers — and earnings — will observe naturally. Don’t be afraid to fail. Learn out of your errors and preserve evolving.
