World’s Largest Wealth Manager UBS to Offer Crypto Investing to Wealth Clients
UBS Group AG, the world’s main wealth supervisor with over $7 trillion in invested property, is getting ready to supply crypto investments to choose rich shoppers, beginning with Bitcoin and Ethereum.
According to a January 23 Bloomberg report, UBS is anticipated to start providing crypto providers in Switzerland, with potential enlargement to the Asia-Pacific area and the U.S. The Swiss banking powerhouse continues to be deciding on companions and hasn’t finalized plans.
The initiative displays rising demand for digital property amongst high-net-worth people and positions UBS alongside Wall Street opponents who’ve already entered the crypto wealth administration area.
Wall Street’s Crypto Wealth Management Rush
UBS’s deliberate providing follows a wave of comparable initiatives from main banking opponents all through 2024 and 2025.
Last October, Morgan Stanley opened the door for all its wealth administration shoppers to spend money on crypto.
According to CNBC, the financial institution knowledgeable its monetary advisers that beginning October 15, crypto investments grew to become out there to all shoppers, no matter threat profile or account kind, together with retirement accounts.
@MorganStanley has ready to unlock $1.3T in crypto buying and selling by way of E-Trade in 2026, beginning with Bitcoin, Ether, and Solana.#Bitcoin #Crypto #MorganStanleyhttps://t.co/MvIWz1XTBe
— Cryptonews.com (@cryptonews) September 23, 2025
Previously, entry to crypto funds at Morgan Stanley was restricted to shoppers with aggressive threat tolerance and no less than $1.5 million in investable property who wished publicity by way of taxable brokerage accounts.
The new coverage removes these obstacles, permitting any shopper to add crypto funds to their portfolio beneath adviser supervision.
Morgan Stanley can be preparing to convey cryptocurrency buying and selling for E-Trade shoppers within the first half of 2026, a transfer that might unlock entry to as a lot as $1.3 trillion in buying and selling quantity.
According to Bloomberg, the providing will start with Bitcoin, Ether, and Solana, with plans to broaden to broader providers.
Morgan Stanley just lately took one other step into the U.S. crypto market after filing a Form S-1 registration statement with the Securities and Exchange Commission for a Morgan Stanley Ethereum Trust, including to rising expectations that enormous Wall Street corporations are positioning for broader spot crypto merchandise past Bitcoin.
The Morgan Stanley Global Investment Committee (GIC) is now advising clients to allocate a small portfolio portion to cryptocurrency, recommending between 2% and 4% relying on threat urge for food.
JPMorgan, BofA, Wells Fargo Join Crypto Push
Similarly, JPMorgan Chase & Co. allows choose buying and selling and wealth shoppers to use cryptocurrency exchange-traded funds (ETFs) as collateral for loans, in accordance to Bloomberg, printed on June 4.
The financial institution started with BlackRock’s iShares Bitcoin Trust (IBIT) and plans to broaden entry to different funds after rollout.
Traditional banking giants Bank of America and Wells Fargo are additionally offering eligible wealth management clients entry to spot Bitcoin exchange-traded funds (ETFs).
The ETFs have been out there to shoppers for a number of weeks, a supply acquainted with Bank of America’s plans advised Reuters.
The transfer follows the Securities and Exchange Commission’s (SEC) approval of those funding autos in January 2024, marking a significant milestone in cryptocurrency acceptance inside conventional monetary techniques.
UBS already energetic in Hong Kong and Blockchain Integration
Currently, UBS Group AG and rivals corresponding to HSBC Holdings Plc offer select clients in Hong Kong the power to commerce particular crypto-linked exchange-traded funds (ETFs).
Affluent shoppers have been granted entry to the Samsung Bitcoin Futures Active, CSOP Bitcoin Futures, and CSOP Ether Futures ETFs because the initiative went dwell in 2023.
UBS can be taking a significant step in integrating blockchain expertise into conventional finance by experimenting with digital gold investments for retail traders.
Last February, UBS completed a proof-of-concept for its fractional gold funding product, UBS Key4 Gold, on the Ethereum layer-2 community ZKsync Validium.
Swiss banking big @UBS has efficiently examined its new blockchain-based cost system, UBS Digital Cash.#Blockchain #Payments https://t.co/yuiiHesUBw
— Cryptonews.com (@cryptonews) November 8, 2024
In November 2024, the financial institution launched UBS Digital Cash, a personal blockchain pilot for multi-currency cross-border funds.
UBS Tokenize, one other initiative, permits on-chain issuance of tokenized monetary merchandise, together with the primary tokenized cash market fund on Ethereum.
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