Yi He to Women: “No One Goes Easy on You in Business”
Yi He, who was named Binance co-CEO on Wednesday, provided blunt recommendation for girls navigating the company world: drop the soft-skill crutches and construct plain experience.
Speaking to reporters in Dubai simply hours after her appointment was introduced at Binance Blockchain Week, Yi He mirrored on what it takes for girls to succeed in male-dominated industries.
Professional Excellence Over Gender Advantages
Her message minimize towards standard knowledge about leveraging “female” strengths—and resonated with a profession that took her from a rural village in Sichuan province to the highest of the world’s largest crypto alternate.
“The largest barrier for girls isn’t which trade they’re in—it’s the psychological ceiling they set for themselves,” Yi He mentioned.
She cautioned towards over-relying on perceived gender benefits comparable to communication expertise or likability.
“When you lean on these comfortable expertise, individuals respect your appeal quite than your experience. That finally undermines your skilled credibility.”
Her message was unequivocal: in enterprise competitors, being feminine earns no leniency.
“It’s white knife in, purple knife out,” she mentioned, utilizing a Chinese idiom for brutal competitors. “Nobody slows down since you’re a girl. If something, the assaults may be harsher.”
The key, she emphasised, is to develop into the best possible in your subject—whether or not in advertising, progress, or content material—in order that colleagues and opponents alike respect your skilled functionality above all else.
A Consistent Message on Female Leadership
Yi He’s remarks echo views she has expressed earlier than. In a 2023 interview, she urged girls to “overlook your gender” and focus as a substitute on turning into good enterprise leaders. “Don’t focus on the truth that you’re a girl in a person’s world,” she mentioned. “Never set a restrict on your self.”
Later that 12 months, in another interview, she attributed the underrepresentation of ladies in management to societal expectations that discourage them from pursuing high positions. “Many girls don’t communicate out or pursue management positions as a result of they weren’t inspired to achieve this by their households, colleges, or buddies,” she mentioned on the time.
Her recommendation then, as now, centered on seizing alternatives proactively. “Women in tech or different new industries may be bolder and take extra dangers,” she famous. “They won’t ever know what they’ll do except they soar into it.”
Dual Leadership for Binance’s Next Chapter
Yi He’s appointment as co-CEO was introduced by Richard Teng throughout his keynote at Binance Blockchain Week, the place the co-CEOs outlined an formidable roadmap for the alternate. The twin management construction pairs Yi He’s product innovation experience with Teng’s background in regulated monetary markets.
Teng known as her promotion “a pure development,” highlighting her function in shaping Binance’s user-first tradition since its 2017 founding. The alternate now approaches 300 million customers and has set a goal of 1 billion.
When requested in regards to the potential affect of the founder and her companion in a long-term relationship, Changpeng Zhao, Yi He drew a transparent line:
“My private life is unbiased from my skilled life. My achievements and capabilities as cofounder are sometimes neglected with my private life in query. Binance has practically 300 million customers who belief us for upholding our core values—taking care of their pursuits, protections, and 1:1 backing for each consumer asset.”
The alternate now approaches 300 million customers and has set a long-term goal of 1 billion. Teng mentioned Binance goals to develop into a “Super App” bridging centralized and decentralized finance. The firm can also be deepening partnerships with main establishments, together with BlackRock and Franklin Templeton. On the compliance entrance, Binance blocked practically $7 billion in potential scams in 2025. It continues to pursue regulatory approvals worldwide.
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