NOWPayments CEO Kate Lifshits Says Businesses Should Stop Paying for Crypto Payouts
[PRESS RELEASE – Amsterdam, Netherlands, July 10th, 2026]
NOWPayment believes the crypto business has accepted pointless prices for too lengthy – and that companies not should. For years, paying blockchain charges has been handled as the worth of sending crypto.
According to Kate Lifshits, CEO of NOWPayments, it’s time to problem that assumption. “Why does sending crypto nonetheless really feel more durable than sending an e mail?”
The firm’s latest zero-fee payout infrastructure replaces wallet-based transfers with prompt email-based payouts, enabling companies to get rid of community charges, cut back operational complexity, and automate payouts at scale.
Crypto Payouts Have Become Unnecessarily Expensive
Most companies nonetheless function payout infrastructure designed round blockchain wallets. That means accumulating pockets addresses, validating networks, recovering failed transactions, paying blockchain charges, and dealing with recipient assist.
At scale, these issues change into one of many largest hidden operational prices for affiliate platforms, marketplaces, gaming firms, payroll suppliers, cashback platforms, creator economies, and fintech companies.
“The market has spent years competing over who can cost much less per payout. We are asking a extra necessary query: why ought to companies pay per payout in any respect?” – Kate Lifshits NOWPayments CEO
The Industry Is Paying for Problems It No Longer Needs to Have
Instead of requesting pockets addresses, firms merely use an e mail tackle because the payout vacation spot. Recipients routinely obtain entry to their funds, whereas companies keep away from pockets validation, blockchain affirmation delays, and transaction charges.
Benefits embrace:
- Zero community charges
- Zero service charges
- Under-one-second supply
- Automated onboarding
- Fewer failed payouts
- Lower assist prices
The Biggest Impact Isn’t Technical
Although the discharge introduces API assist, the bigger story is financial fairly than technical. Businesses making hundreds of payouts can dramatically cut back operational prices whereas simplifying finance workflows. Payouts change into a progress and engagement instrument as a substitute of a recurring expense.
Operational Cost Mitigation Analysis
The precise financial savings depend upon payout quantity, blockchain community charges, and the cryptocurrencies getting used. While some companies could save hundreds of {dollars} yearly, organizations processing tons of of hundreds and even thousands and thousands of payouts may cut back prices by tons of of hundreds of {dollars} every year.
To assist companies estimate their very own potential financial savings, NOWPayments has launched a Zero-Fee Crypto Payout Savings Calculator, permitting firms to check their present payout prices with the potential value of switching to zero-fee email-based payouts.
Calculate your financial savings here
“The way forward for crypto payouts will not be wallet-to-wallet. It is person-to-person: recognized by e mail, delivered immediately and free to maneuver contained in the ecosystem. Anything extra sophisticated is legacy infrastructure.” – Kate Lifshits
Built for Businesses That Pay at Scale
The resolution is designed for affiliate networks, marketplaces, gaming platforms, payroll suppliers, cashback packages, creator platforms, and fintech firms. Businesses can automate payouts globally utilizing solely an e mail tackle whereas sustaining current workflows.
Conclusion
NOWPayments believes crypto payouts are coming into a brand new section. Instead of optimizing fee-based infrastructure, companies can get rid of most of the prices and operational obstacles historically related to blockchain payouts. The query is not how one can cut back payout prices – however whether or not these prices ought to exist in any respect.
About NOWPayments
NOWPayments is a world crypto payment gateway serving to companies simplify digital asset funds and payouts by enterprise-ready infrastructure. Supporting 350+ cryptocurrencies, 30+ stablecoins, and a complete suite of APIs, cost instruments, and payout options, NOWPayments permits firms worldwide to just accept crypto, automate payouts, and scale their cost operations with velocity, flexibility, and reliability.
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