Polymarket Secures ATP Tour Video Streaming Rights, a First Among Major U.S. Prediction Market Platforms
Polymarket has turn into the primary main U.S. prediction market platform to safe dwell sports activities video streaming rights, placing an unique deal that can permit its U.S. customers to look at ATP Tour matches straight alongside associated prediction markets.
The settlement with Tennis Data Innovations (TDI), an ATP/ATP Media three way partnership that commercializes official knowledge and streaming rights, covers all ATP Tour and ATP Challenger Tour matches inside the prediction market class. Registered Polymarket customers within the U.S. could have entry to roughly 20,000 matches per season, together with main-draw and qualifying singles and doubles matches.
Major prediction market platforms, together with Kalshi and Crypto.com, already provide intensive sports activities occasion contract buying and selling and have pursued sports-related partnerships, with Kalshi constructing a significantly broad roster of league, knowledge, and media offers, however neither has beforehand secured comparable dwell sports activities video rights for his or her exchanges.
“Tennis is a pure match for prediction markets, with momentum shifting level by level and each match creating alternatives for expectations to vary in actual time,” Polymarket’s president of sports activities enterprise improvement Ari Borod mentioned in a information launch. He added that the corporate is “creating a extra dynamic product” by placing ATP streams, official knowledge and associated markets collectively in a single place.
The settlement additionally makes Polymarket the ATP Tour’s Official Prediction Market Provider. Sportradar, TDI’s unique knowledge distribution accomplice, will provide official real-time ATP knowledge and odds to assist well timed contract settlements, whereas Polymarket will even use the corporate’s integrity providers for its ATP markets.
A primary amongst main U.S. prediction market platforms
Live sports activities video is commonplace at conventional sportsbooks. It, nevertheless, has not beforehand been a part of main U.S. prediction market platforms’ product choices.
Kalshi, for instance, has constructed an intensive roster of sports activities partnerships and in June signed a multi-year settlement making Sportradar an official knowledge and options supplier throughout properties like MLB, the NHL, MLS and UFC. That deal provides Kalshi entry to official sports activities knowledge and different providers, however not the rights to indicate dwell video games inside its platform.
There is one notable precedent outdoors that group. ADI Predictstreet, a Gibraltar-regulated international prediction market platform, launched forward of the 2026 World Cup with built-in dwell streaming of each match match in designated jurisdictions (all outdoors the U.S.), permitting customers to look at and commerce from the identical platform. Its U.S. partnership with Fanatics Markets, nevertheless, didn’t prolong these streaming rights to Fanatics. The co-branded U.S. World Cup Hub featured prediction markets, match information, official participant knowledge and different in-app content material.
ADI additionally struck a broader branding and product partnership with Kalshi across the World Cup, together with co-branded FIFA publicity and linked prediction market choices, however its dwell match streams weren’t integrated into Kalshi’s U.S. platform.
Polymarket’s ATP settlement goes additional by establishing dwell video rights particularly for the prediction market class and making these rights unique to Polymarket. That means the corporate shouldn’t be merely integrating an outdoor sports activities feed or having its markets displayed throughout another person’s broadcast; it has secured the proper to make the dwell sporting occasion itself a part of the Polymarket expertise.
Polymarket brings sportsbook streaming mannequin to prediction markets
The ATP settlement additionally represents a reversal of Polymarket’s current strategy to sports activities media partnerships. In January, the corporate partnered with DAZN to integrate prediction market probabilities and trading into the sports activities streaming service. Under that association, Polymarket went into the published expertise; with the ATP deal, the dwell sports activities broadcast is coming straight into Polymarket.
Traditional sportsbooks have used that mannequin for years, licensing dwell video to maintain clients inside their apps whereas video games are underway. FanDuel, DraftKings and BetMGM have all supplied dwell sports activities streams, whereas Genius Sports’ BetVision product has introduced interactive NFL broadcasts to sportsbooks together with Caesars, Fanatics and BetRivers.
Polymarket is now making use of a related strategy to occasion contract buying and selling, combining the dwell match, official knowledge and associated markets inside the similar product. The transfer provides one other sportsbook-style characteristic to a prediction market sector that has already embraced dwell sports activities buying and selling and parlay-style multi-leg mixture merchandise.
The ATP deal may additionally create a new aggressive class for sports activities rights. By granting Polymarket exclusivity particularly inside the prediction market class, TDI is treating prediction market platforms as a distinct distribution channel for dwell sports activities content material, one which different leagues and rights holders may doubtlessly monetize because the sector grows.
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