Turtle Acquires Lunar Strategy to Combine Capital and Attention Into One Stack
Turtle has acquired Lunar Strategy, a Web3 development agency based in 2019, in a deal that closed in July 2026. Lunar has introduced greater than 400 tasks to market, managed over $30M in marketing campaign spend, and constructed a community of 1,500+ creators throughout crypto. It will proceed working beneath its personal model inside the Turtle group, with its manufacturing now powered by Turtle’s distribution stack.
What Turtle does
Turtle brings belongings onchain and places them in entrance of the capital that may act on them. On one facet are the tasks issuing these belongings: they want to get incentives into the fingers of liquidity suppliers, and to again their identify with diligence a severe allocator will belief. On the opposite facet is the capital: banks, establishments, liquidity suppliers and high-net-worth allocators, in search of vetted deal move in a single place fairly than noise scattered throughout a dozen unverified sources.
The extra capital gathers on one facet, the higher it really works for the opposite. A brand new launch reaches allocators whose phrases really match it sooner, and extra of that capital arrives already diligenced and prepared to commit. Hence, distribution stops being a scramble throughout unaligned sources and turns into a single, direct line to aligned capital.
What Lunar brings
For seven years, Lunar has centered on one major factor, connecting probably the most formidable crypto groups with the world.
We take a venture, get to the center of why it issues, and construct the story and the attain that get it the customers, the neighborhood, and the eye and demand it wants to succeed.
We’ve achieved this throughout each form of market and each form of venture, from L1s and DeFi to infrastructure and client apps. Seven years in, we all know what really earns consideration and how to flip it into actual, lasting development. We’ve labored with groups like Aethir, Limitless, Polkadot, Cardano, ICP, Supra, and OKX, together with greater than 400 others.
Attention, although, is barely half of what a venture wants. The momentum a powerful marketing campaign builds has to lead someplace, and for many of this business’s historical past there was no direct path from the eye a venture earns to the capital prepared to again it.
Where the 2 halves meet
Bringing the 2 collectively closes that hole.
Attention, demand and capital now sit beneath one stack for the primary time, every strengthening the opposite fairly than one carrying the opposite. Turtle runs the diligence and constructions every alternative, and Lunar shapes the launch alongside it, so a venture’s story is grounded in what the diligence reveals and pointed on the buyers it aligns with.
For a founder, the 2 halves lastly arrive collectively: consideration and demand carry a venture in, diligence turns it right into a sign, and that sign reaches capital with motive to keep, so the individuals who present up early are those aligned to stay.
“Finding LPs is simple. Finding the precise LPs whose exercise and price of capital genuinely align with what our purchasers supply, and then making them care, is the laborious half. By buying Lunar, we will now shut that loop and full the flywheel for the primary time.” mentioned Essi, CEO of Turtle.
“Turtle has perfected the capital rails and constructed the entire tech stack round them. On the Lunar facet, we’ve spent seven years centered on one single factor, capturing consideration and demand, and serving to our purchasers seize it. Combining these two into one stack is a strong software for each Turtle and Lunar shopper.” mentioned Tim Haldorsson, founding father of Lunar Strategy.
The larger guess
More of what issues is transferring onchain, and the rate of liquidity is rising with it. Standard Chartered tasks that DeFi-active belongings might develop 37-fold by 2030, Citigroup’s base case places the tokenized-securities market close to $5.5T over the identical interval, BlackRock’s tokenized money-market fund already trades via onchain venues.
Every a type of belongings, whether or not an RWA, a inventory, a commodity, a private-credit vault, or a tokenized fund, nonetheless has to discover LPs whose on- and offchain exercise and price of capital match what it provides. The purpose is easy: any asset that comes onchain can discover, join with and stream yield to the precise viewers via Turtle and Lunar Strategy.
What this implies for you
If you might be launching an onchain asset, you not have to select between the eye that will get you seen and the capital that may again you. Both come from one crew with a monitor file on both sides.
Come construct with us.
About Turtle
Turtle is the infrastructure connecting onchain belongings with the capital that may act on them, having routed $5.5B+ throughout 430K+ registered LPs and 100+ campaigns.
About Lunar Strategy
Founded in 2019 by Tim Haldorsson, Jack Haldorsson, and Shann Holmberg, Lunar Strategy is a full-stack Web3 development agency that has introduced 400+ tasks to market and managed $30M+ in marketing campaign spend throughout a community of 1,500+ creators.
The submit Turtle Acquires Lunar Strategy to Combine Capital and Attention Into One Stack appeared first on Metaverse Post.
