Why Vietnam Could Become the Heart of Asia’s Web3 Movement
Vietnam’s crypto scene is buzzing with power, and nowhere is that extra evident than in the manner folks join by means of their telephones. As Mark Tran, Country Head of Bitget Vietnam, shared with us, mobile-first adoption shapes all the pieces, from light-weight app efficiency and seamless native banking integration to gamified experiences impressed by international sports activities partnerships.
In our dialog, he unveiled how Bitget is working to earn consumer belief, nurture native builders, and assist Vietnam declare its spot as a Web3 innovation hub.
For cell customers in Vietnam, what UX and localization options ought to the cell app prioritize?
In Vietnam, the place mobile-first adoption drives the majority of crypto exercise, our focus is on constructing an app that feels each acquainted and interesting. On the sensible facet, this implies light-weight efficiency for a variety of gadgets, seamless Vietnamese language help, and fiat on/off ramps that combine with native banking and fee techniques.
Beyond performance, Bitget additionally believes in making the consumer journey thrilling. That’s why our UI/UX incorporates gamification options, tied to our international partnerships with La Liga and MotoGP
. These components introduce interactive challenges, reward techniques, and branded campaigns that preserve customers motivated and engaged—not simply as merchants, however as half of a bigger way of life group. By mixing easy usability with gamified experiences, we intention to create a cell app that feels tailor-made for Vietnam’s dynamic, youthful consumer base.
Vietnam is one of the fastest-growing crypto markets—how do you assume Bitget ought to construct belief with first-time customers right here?
For first-time customers, belief is the most necessary issue—and at Bitget, we’ve constructed that basis by means of safety, transparency, and compliance.
On the safety entrance, our Protection Fund has grown to over $700 million, one of the largest in the business. It acts as a safeguard for customers, making certain peace of thoughts even in excessive market circumstances.
On transparency, we transcend business norms. Bitget publishes Proof of Reserves, confirming that consumer property are absolutely backed 1:1. Our July 2025 Transparency Report additionally confirmed $5.66 billion in complete property, of which $5.62 billion are clear property, rating us fifth globally by web inflows with $461.3 million in July alone. This proves customers aren’t solely selecting Bitget, however trusting us with long-term custody. Our Ethereum reserves additionally grew to 211,200 ETH, signaling sturdy consumer confidence and liquidity depth.
Bitget just lately secured a Digital Asset License in Georgia, including to our rising portfolio of approvals that features AUSTRAC in Australia, OAM in Italy, VASP registrations throughout the EU, and regulatory operations in the UK, El Salvador, and Argentina. Each of these milestones proves that Bitget doesn’t simply watch for laws to reach—we actively search them out and construct with them.
Trust isn’t constructed in a single day—it’s earned by means of constant safety, proof, and efficiency. With over 120 million customers worldwide, a strong clear asset ratio, and a monitor report of safeguarding funds whereas delivering innovation—from our Mastercard crypto card to grassroots schooling initiatives—Bitget is dedicated to being the most trusted entry level for Vietnam’s subsequent wave of crypto adopters.
What variations do you see between crypto customers in Vietnam and people in different international locations?
Vietnam is one of the most fun crypto markets—the business has gone by means of a lot broader evolution as properly from a vibrant group of retail crypto customers to builders to builders, and entrepreneurs who’re creating actual tasks, not simply speculating on tokens.
This builder tradition is one of Vietnam’s largest differentiators. From gaming and DeFi protocols to Web3 infrastructure and NFT ecosystems, Vietnam persistently punches above its weight in producing tasks that achieve international recognition. The native expertise pool—particularly amongst younger builders—is extremely sturdy, and it’s driving Vietnam’s popularity as a Web3 innovation hub.
At the similar time, customers in Vietnam are extremely curious and community-driven. They’re fast to undertake new options, experiment with dApps, and take part in ecosystems past buying and selling—whether or not it’s GameFi, social tokens, or real-world fee use circumstances like VietQR integration. This contrasts with extra mature markets, the place adoption will be slower and extra institutional.
For Bitget, this implies Vietnam isn’t only a consumer market—it’s a builder market. Supporting this ecosystem by means of schooling, incubation, and group engagement is simply as necessary as offering safe buying and selling and pockets providers. Vietnam’s crypto group isn’t ready for the future—they’re actively constructing it.
Predict future product tendencies in Vietnam’s crypto house—how would Bitget lead or adapt?
We foresee three key tendencies: (1) stablecoin-powered on a regular basis funds, (2) integration of crypto with gaming and social apps, and (3) rising demand for academic content material. Bitget will lead by strengthening stablecoin liquidity, constructing APIs for sport and app builders, and investing in academic and group applications to drive sustainable adoption.
Vietnam’s regulatory atmosphere is evolving—how ought to Bitget keep proactive and compliant?
We actively interact in dialogue with regulators and business associations, making certain transparency in our operations. Proactive compliance means aligning with international AML/KYC requirements whereas adapting to native necessities as they emerge.
What position do you assume schooling occasions or workshops ought to play in Bitget’s technique in Vietnam?
Education is the basis of adoption. Workshops, campus occasions, and partnerships with native communities enable us to demystify crypto, promote protected practices, and showcase real-world use circumstances. These initiatives assist flip curiosity into confidence, and confidence into long-term belief.
That’s why Bitget has made Vietnam a centerpiece of its international schooling technique. On August 26, we introduced Crypto Experience Month to Ho Chi Minh City, the place college students, first-time customers, and builders acquired hands-on publicity to funds, NFTs, GameFi, and decentralized functions. We’ve additionally organized hackathon workshops at main universities and collaborated with ecosystems like Solana and Sui, empowering Vietnam’s subsequent technology of Web3 builders to be taught by constructing.
These efforts are half of our Blockchain4Youth (B4Y) initiative, which by 2026 goals to achieve 1 million college students and early-career professionals by means of workshops, hackathons, and business collaborations. In Vietnam, this implies going past buying and selling schooling—we’re equipping younger folks with the data and instruments to develop into the builders, entrepreneurs, and leaders of tomorrow’s decentralized economic system.
Why is consumer schooling on crypto scams necessary in Vietnam?
Crypto schooling, notably on scams, isn’t just necessary—it’s crucial in Vietnam’s rising digital economic system. As one of Southeast Asia’s most dynamic crypto markets, Vietnam boasts high adoption—but additionally rising threat. In 2023 alone, crypto-related funding frauds in the nation surged to roughly $3.94 billion, up 53% year-over-year. It’s typically novice buyers and aged customers—who could lack consciousness of subtle threats—who’re most susceptible.
That’s the place Bitget steps in with schooling as a protect. Education is the basis of adoption. Workshops, campus occasions, and partnerships with native communities enable us to demystify crypto, promote protected practices, and showcase real-world use circumstances. These initiatives assist flip curiosity into confidence, and confidence into long-term belief.
Bitget’s Anti-Scam Month & Local Campaigns
Globally, each June since 2024, Bitget has hosted Anti-Scam Month—a concerted marketing campaign targeted on elevating rip-off consciousness, backed by information and immersive consumer schooling. Under themes like “Smarter Eyes, Stronger Shields,” we’ve rolled out an interactive Anti-Scam Hub, the Smarter Eyes Challenge mini-game, safety blogs, and group storytelling—all designed to empower customers to identify and keep away from fraud earlier than it occurs.
Bitget’s efforts have confirmed efficient: in the Smarter Eyes Challenge, though simply 8.6% of customers detected all rip-off traps on their first try, 65.41% handed all ranges after guided studying, reflecting a tangible leap in rip-off consciousness.
Bitget Vietnam-Specific Outreach: The OOH Campaign
Understanding the want for tailor-made engagement, Bitget in 2024 launched a singular out-of-home (OOH) social marketing campaign in Vietnam, that includes academic posters and banners at bus stops, subway stations, and street-side billboards. Designed with knowledgeable enter from anti-fraud authorities and monetary establishments, the marketing campaign delivered clear, accessible recommendations on recognizing social engineering, phishing, romance scams, and pretend funding schemes—reaching susceptible teams the place they stay and commute.
Why This Matters for Vietnam
Combining grassroots offline messaging with interactive digital schooling transforms consciousness into resilience. In a market the place adoption is racing ahead, these efforts be sure that customers aren’t left defenseless. Bitget’s proactive stance—educating customers, sharing risk intelligence, and embedding vigilance into our model—strengthens belief and units a better commonplace for the complete ecosystem.
In quick: In Vietnam, educating customers about crypto scams isn’t elective—it’s foundational. Bitget’s mix of international campaigns and native activation helps construct a safer, smarter, and extra inclusive crypto future.
How does Bitget view its position past being a crypto change in Vietnam?
We see ourselves as an ecosystem builder. Beyond buying and selling, Bitget goals to empower customers with safe wallets, academic initiatives, real-world fee options, and alternatives to take part in Web3 innovation. Our position is to make Vietnam not solely a fast-growing crypto market, but additionally a worldwide chief in accountable, progressive blockchain adoption.
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